Wednesday, February 14, 2007

The fall of the Fall Season?

While Fox has been able to find success juggling its schedule around all of the baseball it shows in October, taking that idea in another direction - a "fall season" that ends with October sweeps and picks up again in February sweeps - doesn't seem to work as well. At least not where Lost is concerned.

As most folks know, Lost returned last week after a three month hiatus which was supposed to launch the Taye Diggs drama Daybreak in its old spot and ramp up viewer demand for Lost's return last week.

Whoops.

Not only did Daybreak tank, Lost returned to series-low ratings. ABC killed the goose that laid the golden eggs, and then got salmonella from eating it.

Lost isn't in any danger of being cancelled, but with its new time slot and a series of weak sitcoms as lead-in, I don't expect a quick recovery.

The second test case for the "fall season" is Jericho, which has been gone for a couple of months, and will return tonight with a catch-up clip show. The next new episode is next Wednesday, where it'll face American Idol in full effect. Jericho wasn't putting up Lost numbers to begin with, and in the face of new competition, it has less margin for losing viewers.

In any case, I humbly ask the networks to put this idea on a high shelf in the back of the closet.

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