Tuesday, June 09, 2009

2009-10 Season; Friday

There are a couple of notable changes on this second-least watched night of TV.

ABC - They probably have the biggest one, as Ugly Betty moves over from Thursday to anchor a night stuck between Supernanny and 20/20. There's two schools of thought on the move. The first is that Betty is being banished to Friday due to ratings that have been sagging over time and are now more appropriate to Friday nights. The other, as espoused by ABC Entertainment president Steve McPherson, is that they can use Thursday and the Grey's Anatomy/Private Practice pairing to help Flash Forward debut strong and build an audience.

I tend to fall in the former camp. Betty has seen its ratings diminish, and a declining show is least likely to survive on ultra-competitive Thursday nights. If it manages to bring its current fan base to Friday, the show would be a qualified hit. I don't know if Betty will boost the evening as a whole - I don't expect the intersection of Betty and 20/20 viewerships to be that great - but it has to be an improvement over Wife Swap, doesn't it?

CBS - Will continue to dominate Fridays thanks to The Ghost Whisperer and Numbers, which are now flanking Medium, picked up from NBC's scrap pile. Medium is kind of in a similar position to Ugly Betty in regards to bringing fans over (with the added difficulty of a new network to boot), but where it's going to a well-established night of programming it'll have more of a cushion, I'd think. It should also be less risky than bringing in a new show.

Fox - Opens the night with Brothers, a sitcom about a former NFL player who moves home to help his brother, whose restaurant is struggling, but then may wind up home for good if his mom has her way. What makes this interesting is that the show starts actual former NFL player Michael Strahan, who has plenty of charisma but hasn't acted much outside of Subway commercials. The cast includes Darryl "Chill" Mitchell, CCH Pounder and Carl Weathers, which should help to even things out if Strahan is a little uneven.

Brothers is paired with Til Death, which was off the air for most of this past season. It'll return in the summer on Sundays before moving to Fridays in the fall.

Perhaps the biggest surprise from Fox was the return of Dollhouse, Joss Whedon's drama about sexy secret agents who have their memories erased after each job. There wasn't much hope for the show when it premiered, but apparently Fox still feels bad about axing Firefly and is making amends here. If nothing else, it's the perfect capper to a strange night of TV.

NBC - If you were wondering if anyone actually tries to win the 49 and over demographic, this night may be your proof. It opens with Law & Order, now in its 20th season of ripping stories from the headlines. It's followed by Southland, the LA cop drama that was a surprise pick-up. It ends with Leno. If any night is AARP-approved, it's this one.

The CW - Limps into Friday with Smallville - it's still on! - and reruns of America's Next Top Model. For this they cancelled Everybody Hates Chris. It's official: The CW is the suckiest bunch of sucks to ever suck.