Three Up, Three Down: Mad Men, "The Strategy"

Three Up

1. Peggy Olsen. The team is getting ready to pitch Burger Chef, and Peggy presents a mom-based strategy that everyone loves. Pete and Lou love, it too - but want Don to pitch it, saying Peggy would be better introducing Don and presenting the emotional response. They say it's Peggy's call, but we're pretty clear what the class is supposed to be. Peggy asks Don, but then he says he's been considering a kid-oriented angle. This sets Peggy to doubting the strategy, and she spends most of the weekend trying to come up with a new one. Don shows up eventually, and she demands that Don thinks out loud so to how he'd save things. He does this, and they eventually land on a new strategy,  one of anyone eating at Burger Chef being family. It's not all fun and games along the way - along with all the self-doubt, we learn that Peggy has turned 30 and kept it secret - but she has a nice moment with Don as they dance, which struck me as Don giving his blessing to Peggy's first big campaign.

2. Don Draper. Don's role in the firm is still very murky - he's still overshadowing Peggy and is stuck under Lou - but during the episode he works through the issues to get to a point where Peggy is standing on her own two feet with an idea she's behind. His role in marriage is also murky - Megan is in for a visit, and while she's happy to be home and with Don, there's still some tension as to their bicoastal arrangement. There's vague agreement about a vacation away from both New York and LA, but they're still unstable. Still, Don is in a better place at the end of this episode than he's been in the past.

3. Harry Crane. He's not in the episode, but at the end he gets a reward when he's made a partner. It's not unanimous - both Roger and Joan are very strongly against it - and it's done as part of a cover strategy for the loss of Chevy (more PR touting their computer and Harry). Cutler is the one who suggests it, of course, thinking it'll help his secret war to take over the firm.

Honorary Mention - Trudy Campbell. Really, this is just for getting to see Alison Brie again, but she does get to tell Pete off a bit when he visits while in New York and says her dating is immoral because she's a mom. It is a little obvious that she planned a date for the same day that Pete was coming out to visit Tammy, but anytime Trudy puts Pete is his place is something.

Three Down

1 Pete Campbell. Pete returns to New York with Bonnie in two, both having inducted the other into the Mile High Club. Pete's very happy with the Burger Chef pitch and is behind the idea of Don doing it. Things take a turn when he heads out to Cos Cob - without Bonnie - to see Tammy. Which he does - though she's very shy around him - but then Trudy is out, and he decides to wait for her. She was on a date, so he's there for a while. When she does return he gives her the business about "forgetting" his visit and the morality of her dating. He surmises she's got feelings for him She's very clear that they are getting a divorce and that he's no longer part of the family. In a bad mood, Pete buries himself in work and ignores Bonnie (bad idea). She winds up flying back to California by herself (on the same flight as Megan, though they don't seem to know each other). He then has to accept the changes to the Burger Chef campaign. At one point Bonnie says she doesn't like Pete in New York, and it does seem to  cause him no end of problems.

2. Bob Benson. Bob's in New York with some Chevy execs, and gets to have a late night visit with one of them to pay bail. Turns out the exec propositioned an undercover cop - male - and then got roughed up in the cells. The two talk in the cab about the temptations of New York - they both know about the other, unclear if they've ever been involved - and the exec drops a bombshell - Chevy is moving the advertising in house, meaning SC&P is out of a job. But he hastens to add that Bob is well-liked at Buick, and he'll likely wind up there. This leads Bob, at the end of his visit with Joan and family, to propose to her. She turns him away, saying he shouldn't be with a woman. When did Joan learn that he was gay? Bob says GM expects their people to be a certain way, and that as a couple they'll have each other to lean on. Joan still declines, saying she's holding out for love, even if she never finds it. She's also stunned at the Chevy news, which doesn't help Bob. So while he may find a soft landing at Buick (and may even land them with SC&P), he's in a bit of a pickle if he can't find a beard.

3. Roger Sterling. Roger has a cryptic conversation in a steam room with an exec from another agency, involving SC&P's going after fast food and Philip Morris (while having Don Draper as an albatross around its neck). Roger has a similar conversation with Cutler, who tells Roger to think less about Don and more about the company. So while he's mulling this, he learns at a partner meeting that Chevy is out. He catches on that Joan knew about this, and stalks out at the double whammy of that and partner Harry Crane. Joan follows, and he gives her a ration about not getting a head's up when he finally pieces things together. The other exec is concerned about losing Buick to SC&P as GM liked their work on Chevy and are likely to bring Bob Benson in-house. Roger at least got that by the end - but still has to see Harry at partner meetings.

Honorable Mention - Bonnie Whiteside. She takes her vacation to New York and has to spend most of that time by herself while Pete moons over his lost family and buries himself in work. She even has to wash her feet after learning you don't wear sandals to walk around Manhattan. In a way it'd be best if she got off the Pete Campbell train now, but it is too bad that she had to waste her vacation on his disaster of a trip back.