The new Queer Eye for the Straight Guy season starts tonight with their make-over of five members of the Boston Red Sox. So far there's been precious little making over, as the Fab 5 have mostly hung out with the players' wives and visited a devistated Little League field (which Dunkin' Donuts is paying to have renovated, in return for copious product placement).
In fact, the show is quite the name-dropper, as we've had shout-outs for Home Goods and BJ's Wholesale Club (and an appearance by the sporting equipment company Mizuno). I've not watched the show regularly in some time, so I'm not sure if this has become typical based on the show's success or if the nature of the episode has led to more shilling (though without, sad to say, any Schilling).
I will say that I'm getting quite a bit of an Extreme Makeover: Spring Training Edition vibe, and next week's episode suggests Nanny 911. Perhaps they'll do the entire season ripping off unscripted shows. That'd actually be kind of neat.
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