OK, I stopped doing the day by day listings because they wound up restating a large portion of the day's events rather than focus on one or two. That and I got bored with it. Sorry.
But sticking with the Olympics, watching has allowed me to see some of the top-rated Super Bowl ads, as companies have been getting some extra life out of them. Having now seen the Bud Light "magic fridge" ad, it appears that the ads for Super Bowl XL were as forgettable as the game itself. I really didn't miss anything by skipping most of the first half.
As for new ads, the bulk of them are pretty forgettable, too. They mostly play off of the usual Olympic themes of striving for goals and success, and whether they be inspiring or "humorous," there's not much about any of them that gets me going. There are two that bear special mention, though:
1. The Chevrolet ad where a guy, the middle man of three spelling out "USA," gets frozen in a pond. Now, the decision to skip medical treatment in lieu of Weekend at Bernie's style hijinx is one thing. But towards the end of the ad, someone makes a sno-cone out of scrapings from the frozen guy's torso.
I didn't know Chevy was pro-cannibalism.
2. There's a DHL ad with Dan Jansen that shows him falling a lot as a backdrop for their "Olympic Spirit" award. Towards the end of the ad, Jansen is shown standing at the door to his home, watching a DHL delivery guy almost slip, and then take a header trying to walk up his snow and ice-covered drive. Jansen's response? "I know what that feels like."
Yes you do, Dan. So why don't you cart your ass out to the garage and break out the snowblower or some sand or something, rather than stand there like a jackass while some guy fractures his coccyx trying to bring you a package.
2 comments:
How can you talk Olympic ads and not mention the Emerald Nuts ads? Those ads crack me up, and they're even better now that they are spelling out the entire name, not just finding weird situations for just E and N like for the 2004 Athens games.
I was mostly going off on ads I didn't like. I do enjoy the Emerald Nuts ads, but mostly in the "what drug did they ingest to come up with that idea?" sort of way.
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